Category Expertise

Karvy Insights teams have rich experience across a wide range of industry domains

Food

• Staples (Cooking Oil, Wheat, Rice, Sugar, Fresh Fruits & Vegetables)
• Condiments (Pickles, Pastes, Purees, Powdered Masalas, Jams, Ketchup)
• Dairy (Cheese, Yogurt)
• Snacks (Chips, Biscuits, Noodles, Frozen Popcorn, Savory Mixtures)
• Fast Food (Pizzas & Burgers)
• Baby Foods (Milk Powder, Weaning Foods)
• Instant Mixes/Ready to cook (Desserts, Soups, Oats)
• Confectionary (Chocolates, Candies, Chewing Gum)
• Health (Asavs, Chyawanprash, Fruit Salt/Antacid, Digestive Candies)

 

Beverages

• Milk
• Tea
• Coffee
• Water
• Aerated Drinks
• Powder/Concentrate Mixes
• Juices
• Health Food Drinks
• Energy Drinks

 

Alcoholic Beverages

• Beer
• Scotch and Whiskey
• RTDs
• Vodka
• Gin

 

Tobacco

• Cigarettes
• Chewing Tobacco
• Pan Masala

 

Automotives

• Passenger Cars
• Two Wheelers
• Tyres
• Commercial Vehicles
• Auto Ancillaries

 

Real Estate & Construction

• Property Developers
• Online Sale/Purchase
• Cement

 

Home décor

• Furniture
• Glass and Window Panes
• Lighting
• Paints
• Home Automation Systems
• Sanitary Fittings

 

Hair care

• Shampoos & Conditioner
• Hair Oil
• Hair Color/Dyes

 

Skin Care

• Soap
• Face Wash
• Creams/Lotions
• Blackhead Removal
• Clinical Treatments Removal
• Talcum Powder

 

Oral Care

• Toothbrush
• Toothpaste
• Mouth Wash

 

Hygiene

• Antiseptics
• Sanitary Napkins
• Diapers
• Deodorants

 

Grooming

• Hair (Razors, Shaving Cream/Gel/ Foam, Hair Removal Creams, Epilators/Trimmers, Hair Gel)
• Color Cosmetics (Lipsticks, Nail paints, Eyeliner/Mascara/Kajal, Compact/ Foundation)
• Apparel (Readymade Garments, Suitings)
• Accessories (Footwear)
• Eye Wear (Contact Lenses, Contact Lens Solution, Spectacle Lenses)

 

Household Products - Home care

• Homecare (Detergents (Bars/ Powder),
  Fabric Softener, Water Softener,
  Glass Cleaner, Dishwashing Liquid/ Soap,
  Floor Cleaners, Toilet Cleaners,
  Air Fresheners)

 

Durables

• Refrigerators
• Washing Machines
• Microwave/ Ovens
• Dishwashers
• Fans
• Water Filters

 

Technology

 

• Laptops
• Tablets
• Mobile Handsets
• Hardware Components
• E-Commerce
• Technology Enabled Products/Services