Indianness on the rise Forest Essentials, an Indian cosmetic, skincare, and perfume company, specialises in Ayurvedic preparations for its products. Back Indianness has a badge value today. Traditional Indian ingredients gaining popularity – ragi upma, turmeric tulsi tea, sattu cardamom. Diets with high satiety value – and having an array of nutritional value becoming popular. Traditional cookware makes a comeback in Indian kitchens – copper utensils, earthen pots, matka / surai, etc. Going back to roots and embracing Indian identity has a badge value today. Growing influence of Yoga and Ayurveda among the global community – leading to adoption of traditional Indian preparations and ingredients. Can any other brand / category take on the Hamara Bajaj tag today?