Approach to Research

Karvy Insights’ focus is on innovative solutions - from the collection of data, acquisition to the analysis and reporting and even onward to the implementation of findings. We are first and foremost, a data driven organization and integrate traditional market research work with analytics and new and alternate approaches to solving business questions. We are not a traditional market research organization that churns out templated reports but rather an organization characterized by an intellectual curiosity and a genuine desire to solve complex business and marketing problems.

Karvy Insights places a tremendous amount of importance on the quality of data. For us, data is sacrosanct and we collect, process and analyze our own data. With a pan India reach across 480+ locations, and a dedicated field staff on our rolls, we bring a critical and unique focus to field operations, which we believe is key to market research.

While our focus is on data, our approaches to it are eclectic. We do not believe in looking at problems in isolation, but rather holistically. This 360-degree approach to problem solving and data analysis seeks to integrate context, specialization and business understanding with cutting edge tools and research. While we follow the generalist model, at the entry level at Karvy Insights, encouraging and allowing you to explore new territories and areas, we also team you up with domain and subject matter experts, aligning quantitative or qualitative methods and skills with comprehensive business understanding and specialization. This integrated approach to problem solving builds core expertise and domain knowledge allowing you to shape your own growth trajectory.