Rise of e-commerce Back The rise of e-commerce is triggering ‘happy generations.’ Everything is but just a click away. This is changing the fabric of consumption and purchase across categories – daily vegetables (e.g. Grofers) to high end art (e.g. SaffronArt). There has been an increased reach of the platforms for local brands and sellers. The rise of e-commerce is also fostering a culture of sales / events, deals, and discounts more than ever before. Important for brands to realize the power of internet – they need to be ‘out there.’ Implications for product display, delivery, after sales service, communication.