Verticals

We offer comprehensive solutions to marketers for their consumer and retail intelligence requirements, to companies and organizations for measuring and improving stakeholder experience, and to governments, NGOs, and tertiary agencies to address their community and social development goals through development insights.

OUR VERTICALS

 

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Consumer Pulse

We provide actionable insight using cutting edge, new age research approaches and methods to drive business outcomes.

‘Life’ is at the core of consumers and brands. Everything in research is thus about life. Our core is about life. We study and report on life as is today, and life as it is evolving. We help discover different facets of life in all its nuances, details, and complexities. Whether it is about critical life decisions or day-to-day product choices, we help clients decode them to the finest detail.

We cover the entire gamut of research across a brand’s life. From helping develop an entry strategy for a new category / market to providing insights to sustain growth and staying ahead of competition. We leverage digital assets and tools for data capture and analytics, and constantly apply new thinking to our approach.

 

Retail Intelligence

Measuring the behavior of the Retailer and the Shopper in terms of what they sell and buy respectively, and how they behave during their transactions is of core value to clients. Equally important is the compliance to Company directives of the Service personnel, Shop shelves/ layout in order to ensure consistent shopper experiences. And getting real time information on new launches/ new packs/ new distribution reach-outs is an emerging area of importance.

We offer a unique set of tools and services that capture and analyze information from multiple retail touchpoints on a continuous basis. We then provide customized solutions to address the relevant retail business problems of clients.

 

Stakeholder Experience

We help clients interact and engage with various stakeholders – external (consumers and regulators), internal (employees including R&D), and partners – and help understand not only the divergence in their preferences, decisions and behavioral patterns exhibited, but also the underlying triggers.

By using new age methodologies involving both Quantitative and Qualitative tools on the one hand and desk research on the other, we can provide you with a 360 degree overview of your stakeholders and their perspectives. From helping develop customer or employee engagement programs, to assessing and monitoring their satisfaction and loyalty levels, to undertaking a skill set mapping exercise, we can help you stay ahead of the curve in your line of business. We provide a top-of-the-line technology platform for managing such work.

 

Development Insights and Government Policy

We have a strong background in community development projects. We partner with governments and allied institutions in deploying some of India’s largest and complex development programs.

Grassroot level research stimulates community wellbeing in terms of economic, social, environmental, and cultural harmony. We aim to be a key catalyst in community research and development programs. Our teams bring experience and specialization in child rights, children in difficult circumstances, education, gender, reproductive health, and communications and media.

Our methods are effective instruments in developing, monitoring, and improving community programs. We have proven processes for dissemination, enabling rapid action at the ground level.